The IKEA Effect: 5 Reasons Why We Love the Things We Build (Even When They’re Flawed)
Introduction Ever proudly admired a crooked shelf you built yourself—even while silently acknowledging it might collapse under a hardcover book? That’s not just sentimentality. It’s psychology. Specifically, it’s something called the IKEA Effect—a cognitive bias where people place disproportionately high value on products they partially created, regardless of actual quality (Norton, Mochon, & Ariely, 2012). …
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