You Did Them 1 Favor and Now You’re Emotionally Invested? The Benjamin Franklin Effect Explained
The Benjamin Franklin Effect Is Playing You: Why Doing Favors Makes You Like Them More The mildly embarrassing psychology behind why effort creates attachment (and why you’re emotionally investing before you’re even liked) You Did Them a Favor… So Why Are You Attached Now? Let’s start with a slightly humiliating observation. You: Helped them […]










