Borrowed Desires

Your Wishlist Looks Suspiciously Like Everyone Else’s. Welcome to Borrowed Desires.

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You were perfectly happy with your phone until three people bought a newer model. Your water bottle was doing its job until an influencer introduced you to one that apparently makes drinking water a personality trait. And you had absolutely no plans to visit that particular Greek island until your feed became a continuous holiday […]

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Environmental Denial

Environmental Denial: Saving the Planet Is Great. Can Someone Else Do It?

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Someone shares a climate-change infographic with the caption, “We really need to save our planet.” The post gets 300 likes. A few hours later, they order clothes they don’t need, throw away perfectly edible food and take a car for a journey they could easily have walked. The planet, apparently, has received the message. The

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Proustian Memory Effect

Proustian Memory Effect: One Smell and Suddenly You’re Back in 2012

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You catch the smell of a sweet being prepared in someone’s kitchen, and suddenly you’re back at your grandmother’s house. The familiar aroma, the sounds coming from the next room, someone insisting you have another serving,  it all comes rushing back. You were just walking past a bakery. How did this become a full emotional

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The psychology of festive rituals

The Fascinating Psychology of Festive Rituals: Why Repeating Traditions Makes Them Meaningful

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Every Diwali, the familiar production begins: someone untangles last year’s lights, someone insists the rangoli needs “just one more detail”, and someone is assigned the important task of tasting the sweets. Diyas appear, festive food fills the kitchen, relatives call, and the family follows customs that have survived generations. We know what is coming. We

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Low Boredom Tolerance

Your Brain Called. It Would Like a Break From Being Entertained: Understanding Low Boredom Tolerance

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You are waiting for the lift. It will arrive in approximately twelve seconds. Naturally, you reach for your phone. The lift has not even had time to disappoint you, and you are already checking Instagram. You watch something while eating, something else while getting ready, and perhaps a third thing while watching the first two.

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Analysis Paralysis

The Fascinating Psychology of Analysis Paralysis: Why You Can’t Just Pick Something.

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You have been looking at the food delivery app for 27 minutes. You have compared cuisines, checked ratings, read reviews, calculated delivery charges and briefly considered cooking. You are now hungry enough to eat the phone, but somehow still haven’t ordered dinner. The options are endless. Your patience isn’t. And this isn’t limited to food.

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You Have 3,000 Saved Posts. Is Digital Hoarding Your New Hobby?

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You see a recipe for a pasta dish you might make one day. Save. A video explaining how to stretch before running? Save. A book recommendation, a tiny apartment makeover, a career tip, a language-learning trick and a stranger’s very persuasive list of places to visit? Obviously, save. You are not collecting posts. You are

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Why Are Some People So Argumentative

Why Are Some People So Argumentative? The Fascinating Psychology of Turning Everything Into a Debate

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You mention that a restaurant was good. Someone immediately explains why it was overrated. You say you enjoyed a film. Suddenly, you’re defending the director’s entire career. You suggest ordering pizza, and somehow the conversation has reached a courtroom-level examination of your decision-making abilities. Some people can turn “It’s a little cold today” into a

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Waiting for Life to Begin: The Dangerous Trap of Delayed Happiness

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First, you believe you will be happy after your tenth exams. Then after getting into college. Then after surviving college. Then after finding an internship, a job, a better job, financial stability, a decent apartment, and perhaps a personality that doesn’t collapse when someone asks, “So, what’s next?” Somewhere along the way, waiting for life

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cognitive offloading

Cognitive Offloading: The Hidden Dangers of Letting AI Do Your Thinking

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You ask AI to write an email. Then summarise a 30-page reading. Then explain the summary because the summary somehow needs a summary. Finally, you ask it what you should think about the whole thing. Congratulations. You have successfully delegated your way out of having an opinion. Technology has made everyday life ridiculously convenient. We

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