Parasocial Relationship and 3 Important Psychological Mechanism That Govern It
Introduction In the digital age, social media has reshaped how individuals interact, form relationships, and perceive others. One of the most fascinating psychological phenomena to emerge is the concept of parasocial relationships—one-sided emotional attachments that audiences develop with media figures, particularly influencers. Unlike traditional celebrities, social media influencers cultivate an illusion of intimacy through constant …
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