Dilemma in Sustainable Action and 4 Ways to Overcome It
Introduction One of the greatest challenges to sustainable action is the psychological tendency known as temporal discounting—the tendency to prioritize immediate rewards over long-term benefits (Frederick, Loewenstein, & O’Donoghue, 2002). This cognitive bias makes it difficult for individuals and policymakers to take necessary actions to combat environmental crises, as the benefits of sustainability efforts often …
Dilemma in Sustainable Action and 4 Ways to Overcome It Read More »